The perfect wool bedding

Recently I have seen a very interesting commercial and I would like to discuss something with you. It is possible that you have seen it as well. That is because this company which is producing it is very popular and has a lot of money. That is why they can afford it. This commercial as every single commercials is advertising a product. As far as the music and the commercial itself is concerned - they are great. They look and sound fantastic. What^s the problem then? The problem is that it uses strange words to promote it. They are saying that this is a perfect wool bedding. I am not sure if they can do that. What do you think about it? When you are saying that something is perfect you should have a proof for that. Otherwise one might think that you are lying about the quality of your wool bedding. Don^t you think that this sounds reasonable? For me it is very understandable. I think that as they don^t have any proof for that they are simply lying. Would you agree with me or are you of different opinion? I would like to hear how would you advertise wool bedding yourself. What kind of words would you use? As you know this is very important in advertising to choose proper language.